Win-Win: Employer Branding and Corporate Social Responsibility
Does your company care about employer branding ? Probably yes. Does your company care about corporate social responsibility ? Probably yes. Does your company combine these two to create a win-win situation? Most likely not! Take my employer ImmobilienScout24 as a typical example: The about us page mentiones that ImmobilienScout24 is a great place to work (4th in our region) and the CSR team talks about the social engagement, e.g. blood donations or the social day where all employees donate their work time to non-profit organizations. However, there is no obvious connection between these two things. I would like to suggest a simple way how to combine both employer branding and corporate social responsibility: A company should make it a priority to support charitable organizations and social projects related to their own employees. Examples: Sponsor non-profit organizations or neighborhood/community projects that employees are involved with. On social day, go to ...